BloodSource
16 Northern California Blood Centers operating under different names, were in fact all part of one obscurely-named organization. Recognizing that growth was impossible without a strong brand name and communications, public affairs and marketing executives worked with Kathy Dana to solve the problem.
“BloodSource” was launched and embraced by its 500 employees, 40 hospital customers, the media and colleagues around the globe. BloodSource was able to move forward with confidence. According to Mike Fuller, BloodSource CEO, “I’m quite certain our success — locally, nationally and internationally — is due in part to Kathy’s leadership through our name change and branding efforts ever since.”